Design, Development, Deployment & Data
A holistic and focused approach toward digital initiatives and content using marketing automation, behavioral data triggers, conversion funnel tracking, user segmentation targeted toward user engagement, dynamic rewards integration, end-user personalization, conditional workflows for reengagement and user retention.
Anyone with years of experience in email marketing knows the pitfalls and limitations we’ve had in our marketing initiatives. The variety of online and offline email client software standards alone are a many varied landscape to navigate.
Fortunately, we live in a time where email marketing is going through a renaissance of personalization, automation and mobile reactiveness to meet the demands of our ever more mobile and connected user base. This allows for a seamless digital marketing user experience that gives your business the ability to deeply ‘know’ who your users are and how to serve them the most valid marketing content.
The Devil is literally in the details.
A series of automated emails that utilized customer activity dormancy with rewards data and product purchase behaviors. Variable data personalized emails and coupon landing pages.